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V3B Internet of Things

Shelly Kramer

Weekly discussions on how the Internet and technology are changing marketing, changing business, changing the world.

Follow u on Twitter @V3Biot and participate in the discussion using #V3Biot.

Archived from iTunes at https://itunes.apple.com/us/podcast/v3b-internet-of-things/id903567179. Items in this collection are restricted.

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V3B Internet of Things
Oct 27, 2014 Shelly Kramer
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Join host Shelly Kramer, CEO of V3 Integrated Marketing, along with guest Kristopher Nielsen, eCommerce Manager for Aristocrat Motors and Mercedes-Benz of Kansas City, for this week’s edition of V3 - The Internet of Things podcast as they discuss how how the fast paced luxury retail environment creates an excellent customer experience and engages a very diverse online community. Some of what we’ll discuss includes: Creating engaging content for existing owners and aspirational buyers....
V3B Internet of Things
Oct 22, 2014 Shelly Kramer
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Join host Shelly Kramer, CEO of V3 Integrated Marketing, along with guest Shawn Elledge, founder of DemandCon and the Integrated Marketing Summit, for this week's edition of V3 LIVE - The Internet of Things as they discuss B2B lead automation and how to develop your strategy and reach your revenue goals.   Some of what we’ll discuss: What's most important when kicking of a lead generation strategy or program. What a marketer can expect with regards to moving leads through the funnel. How...
V3B Internet of Things
Oct 6, 2014 Shelly Kramer
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Join host Shelly Kramer, CEO of V3 Integrated Marketing, along with guest Dan Newman, author of The New Rules of Customer Engagement, and CEO of BroadSuite, marketing consulting agency, for this week’s edition of V3 - The Internet of Things podcast as they discuss the importance of connecting to your customers and prospects with content that they can use and the basics of how you can do that in your small to midsize business. Businesses of all sizes are scrambling to launch corporate...
V3B Internet of Things
Sep 1, 2014 Shelly Kramer
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Join host Shelly Kramer, CEO of V3 Integrated Marketing, along with her guest Ric Dragon, author and CEO of DragonSearch, for this week's edition of V3 The Internet of Things podcast as they discuss the five modes of social media marketing and how you can factor these different modes, or approaches, into your integrated marketing strategies. When most people think of social media marketing, they lump it all together in their minds, and consider it community management. Wittingly or not, there...
V3B Internet of Things
Aug 25, 2014 Shelly Kramer
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Join host Shelly Kramer, CEO of V3 Integrated Marketing, along with guest Lisa Qualls, Sr. IBM Consultant, for this week's edition of V3 The Internet of Things podcast as they discuss the the cloud and your business and why you need to be barreling toward the integration of cloud technologies into your business operations. Cloud isn't just an IT discussion anymore. Forward-thinking companies are redefining their business strategies and learning how to better connect with customers and improve...
V3B Internet of Things
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Join host Shelly Kramer, CEO of V3 Integrated Marketing, along with guest Wendy Scherer, managing partner of The Social Studies Group, a social media research firm, for week's edition of V3 - The Internet of Things as they discuss the challenges of social media monitoring and finding insights on a start-up budget. It's no secret that I am a huge believer in data based decision-making. The big companies have it easy; they subscribe to high-end, powerful monitoring tools and pay consultants or...
V3B Internet of Things
Aug 11, 2014 Shelly Kramer
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Join host Shelly Kramer, CEO of V3 Integrated Marketing, along with guest Andrew Kellam, a LinkedIn executive focused on social selling, for week's edition of V3 - The Internet of Things as they discuss the challenges of social selling and how sales teams can more effectively use the largest business social network to generate more leads and sales.  I've long been a LinkedIn fangirl and, especially for clients in the B2B space, spend a great deal of time talking with senior executives about...
V3B Internet of Things
Aug 4, 2014 Shelly Kramer
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Join host Shelly Kramer, CEO of V3 Integrated Marketing, along with guest Jeff Fromm, Executive Vice President of Barkley and co-author of Marketing To Millennials, for this week's edition of V3: The Internet of Things podcast as they discuss the challenges of marketing to Millennials. Everybody wants a piece of the Millennial pie. This conversation with Jeff will be awesome, and will not only help you figure out how you can do a better job understanding the Millennial mindset, it'll help you...
V3B Internet of Things
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Join host Shelly Kramer, CEO of V3 Integrated Marketing, along with guest Shawn Elledge, founder of DemandCon and the Integrated Marketing Summit, for this week's edition of V3 The Internet of Things podcast as they discuss what's working in B2B lead generation, best practices for lead qualification and how to implement lead nurturing that will drastically improve your conversion rates. Some of what we'll discuss includes: • What's the best way to increase sales? • How sales teams (and...